Critical to the legitimate trading of media content in the network environment is the licensing of the intellectual property rights (IPR) associated with it. The systems and practices set up to license IPRs are grounded in a territorial model which is at odds with the global requirements of the network environment. Although this is gradually changing, the activity of licensing can still be bewildering, if not impenetrable. The digital agenda continues to attract attention from politicians and legislators. No organisation wishing to be involved in the trading of digital media content can therefore afford to ignore the potential impact of government policy or rights licensing on their business. Rightscom has a thorough knowledge of licensing practice, legislation and regulatory policy in the key markets. We stay abreast of not only formally declared legislative intentions and licensing activities but also of the thinking that is elaborating these developments. Rightscom can assist in obtaining appropriate IPR licences, as well as providing analysis of the impact of specific regulation or licensing practice. Similarly we are able to offer rights owners support in developing their own licensing strategies through our understanding of the global developments in legislation, licensing practice, technology and media content business models. |